Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer reading book for the beach, the pool, or wherever else you may be relaxing this August!
This guide will teach you about the most important aspects of digital advertising, including:
- Ad formats including banners, rich media, video, mobile, search and social
- Targeting and pricing models
- Ad serving, tracking and attribution modeling
- And more!
Each section of the Digital Advertising Guide includes an overview that briefly explains the main topic and to be explored and then provides details, specifications and examples that are easy to understand. Readers will develop a fundamental understanding of a number of different options available in today’s digital advertising landscape, as the guide will help beginners become more conversant in digital, while helping experts fill in any knowledge gaps in their capabilities.