If you have not been using Facebook Comments on your website or blog because of the lack of SEO value, then it is time to reconsider. As with any text content, Googlebots now read and index Facebook Comments posted on websites.
Third-party commenting engines such as Disqus, Facebook Comments and Intense Debate enable you to easily comment on websites and blogs; however, when they are implemented through JavaScript, search engines previously did not read or search these comments. Now, you can Google search the text from comments, the commenter name or their title to find the comment and all comments that the user has written on websites that enable Facebook Comments.
With the ability to search Facebook Comments, it is more important than ever to monitor comments on your website and/or blog as they are now searchable and included in the page content itself. It is interesting to see how social media and SEO are aligning and whether or not people will begin to use Facebook Comments more to help improve not only their engagement efforts, but SEO as well.
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