Account Based Marketing is a profound shift in the way of marketing to B2B prospects, and while nearly all of us are now aware of the strategy and understand that we should be looking deeply into it as an opportunity within our own marketing, many of us are still lost with how to do this. What IS Account Based Marketing and HOW can it work for you? This is just one of the questions that our CEO, Harry Gold, will answer on December 2nd. Teaming up with the New England Direct Marketing Association (NEDMA), Harry is presenting a special 90 minute seminar entitled: Smart Start Account Based Marketing – Reaching People Who Can Actually Buy!
Attendees will learn how to get ABM campaigns off the ground the right way. This 90 minute seminar will take you through the essential ingredients of a steady state ABM program that consistently puts your brand, messages and offers in front of the right people at the right companies. It will show you how to reach and engage with the people who can actually buy what you sell.
Seminar insights include:
- Building a comprehensive ABM target list of companies and people with the scale to make a difference
- Buying media that targets those exact companies and people
- Triggering nurture and sales campaigns for the ABM prospects that engage
- Creating a set of ABM metrics that matter
Where and When:
Where: Microsoft Iconic Center, 255 Main Street in Cambridge (Kendall Square)
When: December 2, 2015 (registration at 9:00am, seminar start at 9:30, ends at 11am
Non-NEDMA Member $49
NEDMA Member $39
Register Now! Space is extremely limited for this exclusive seminar, be sure to save your spot today!