Overdrive would like to welcome Melissa Bazillion back to the agency as Overdrive’s new Media Supervisor. Bazillion comes to Overdrive with more than 7 years of media experience at digital marketing agencies such as AMP Agency and Carat, where she has gained expertise in managing and buying paid media for both B2B and B2C clients. Bazillion has also served as Digital Media Coordinator at CBS Radio, managing paid media and digital development for five Boston market stations.
“Melissa is an Overdrive alumna, and we’re delighted to have her back,” said Harry Gold, CEO of Overdrive. “She brings a level of experience and creativity to media buying that will surely raise the bar on everything Overdrive does in the world of online media.”
With experience planning and managing media initiatives at the local, national, and global levels for clients in the technology, finance, travel, and CPG verticals, Bazillion brings a wide range of knowledge and a diverse set of abilities to the agency. With a strong track record in digital performance media, including lead generation, Bazillion has expanded her capabilities to include out of home, point of sale, and print media.
At Overdrive, she will be responsible for driving media innovation for the agency’s clients and enhancing the agency’s ability to offer fully-integrated campaigns. Said Bazillion, “As brands begin to leverage their own data for both DR and branding initiatives, channel integration is more important than ever. Overdrive has a strong foundation in digital analytics which spans all media — paid, owned, and earned. Being able to look across all digital channel allows Overdrive to deliver the strongest ROI for its clients.”