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Moms on Facebook Skeptical of Ads

Much to the dismay of many tweens, teens, and young adults, more and more moms are on Facebook. Weather these moms are using it as another platform to connect with family and friends, spying on their elusive teenagers or just playing Farmville, advertisers have jumped at the opportunity to talk to the mom market in this social space.

According to data from Lucid Marketing, most moms on Facebook (about 60%) feel neutral about the advertising on the social network. 38% of moms on Facebook actively dislike the advertising. However, while very little Facebook moms feel positive about advertising on Facebook, 16% of moms on Facebook follow more than 10 company fan pages.

In general, Facebook moms are skeptical about advertising offers and prefer advertisers to speak to them on their own terms.

Source: eMarketer, February 5, 2009

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