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More Reasons to Integrate Offline with Online Advertising

Want to influence more consumers?

According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet.”

Among those influenced by sponsored links, consumers say that offline/traditional media usually influences their online searches, with magazines being the greatest influencer.

This further proves how valuable it is to sync up an offline campaign with an online campaign – with sponsored links, PPC campaigns, display advertising, etc.

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Amazon Platform Management Overdrives Amazon Platform Management strategies include product feeds, paid media (Amazon PPC), and earned media (Amazon SEO). The main tasks for Amazon marketing services are to implement strategies for listing content, product keyword optimization, images, and videos….

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