In this tough economic climate, more and more companies are turning to social media marketing to take advantage of free resources and sharing potential available to companies in today’s web environment. To help educate marketing professionals on the latest online techniques, Harry Gold of Boston-based online marketing agency, Overdrive Interactive, will join other online marketing experts to speak at Search Engine Strategies (SES) New York 2009. Gold, the architect behind the online marketing programs for clients that include Harley-Davidson, John Hancock, LoJack and more, will be featured in the March 25th session “Social Media Marketing for Brand Building”.
“Though social media marketing has gained a lot of buzz in the past two years, very few companies have truly integrated social media into their online marketing programs in a way that drives ROI,” said Gold. “In this session, online marketers will learn how to use the social media platform to capture the attention of prospects in a way that starts a mutually beneficial conversation, and ultimately builds lasting customer connections to improved bottom lines.”
For the past 10 years, SES has been the leading global conference & expo series in educating delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. In his second year speaking at this prestigious conference, Gold will be joined by Dave Evans, VP, of Digital Voodoo and Hollis Thomases, Founder of WebAdvantage.net. ClickZ, an online news and advice resource will host the session for interactive marketers, for which Gold is an expert columnist. Erin Brenner, Associate Editor, ClickZ, will moderate the session.
“When we were planning this social media panel, one of the first people who came to mind was Harry,” says Brenner. “His company has experience with social media campaigns for clients and been successful at it. In his ClickZ column, he writes frequently about the topic in a way that’s accessible to marketers new to the area. We were thrilled that Harry agreed to sit on our panel.”
SES New York 2009 will be held at the New York Hilton from March 23-27, 2009. To learn more about SES New York and how you can register, please visit http://www.searchenginestrategies.com/newyork/
About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.OverdriveInteractive.com/.
About Search Engine Strategies (SES)
Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector.