Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two. This year, session topics included data, mobile marketing, marketing automation, direct mail, analytics, print technology, marketing analytics, and more. While the content presented at the conference differs significantly from year to year, the objective always remains the same: to bring together the best and the brightest from the direct marketing world, and devote a day to the exploration of the latest tactics and technologies with which both B2B and B2C marketers must be familiar. This year’s symposium was unique in that it featured three opportunities for participants to network, sharing their expectations before the first session of the day, reconnecting for an interactive Lunch and Learn session, and finally, discussing what they and their colleagues had learned throughout the day.
Eight sessions were held over the course of the day, with two running concurrently at all times. Speakers represented companies ranging from DataPoint Media, to USPS,Digital Wavefront, to BKM Marketing, and more. As always, Overdrive’s Founding CEO, Harry Gold, drew a full room of captivated audience members to his session, which was entitled Quick Start Marketing Automation: Planning and launching nurture campaigns now! Starting with basic concepts and practices and building to higher levels of complexity, Gold’s session was accessible to both marketing automation novices and experts, alike.
Overdrive Interactive is honored to have been part of this full day of thoughtful and informative presentations about the fundamentals of direct mail, digital marketing and integrated marketing. We are proud to be home to industry thought leaders who are sought out for their insight and innovation in the world of digital (and, more generally, direct) marketing. We always enjoy participating in events such as NEDMA’s 2015 Direct Marketing Innovations Symposium, and we are looking forward to NEDMA’s next event! Photos from the symposium can be found on Overdrive’s Facebook page, and the full video of Harry Gold’s entire presentation can be found below, and is also available on YouTube.
In addition, if you would like to contact Overdrive’s CEO, Harry Gold, about a speaking opportunity, his Speaker’s Page and contact information can be found on our website, here: https://www.ovrdrv.com/harry-gold-speaking. If you would like to leverage our social media marketing expertise, please visit our Services page or contact us to discuss what we can do for you and your organization.