Driving Forward > Digital Marketing Blog

How to Choose the Right Marketing Automation Platform

by Harry Gold October 31, 2021

Marketo or Hubspot – what do you prefer? Marketo or Hubspot? How about Pardot or Marketo? Or maybe Act-On or Hubspot? What marketing automation platform do you like or prefer? We get these questions a lot here at Overdrive. Why –…

Read the full article

Boston SEO

Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage,” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok and Instagram videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

Read the full article

Social Media

Facebook’s 6-Hour Outage and the Social Response

by Christina Lata October 5, 2021

The interconnectivity of communities and dependence on social media became glaringly apparent on October 4, 2021, when the Facebook Family of Apps abruptly went offline around the globe. Within minutes, users turned to Google, Twitter, and other online resources to…

Read the full article

Boston SEO

Amazon SEO FAQs

by Jeff Selig September 5, 2021

Amazon Platform Management Overdrives Amazon Platform Management strategies include product feeds, paid media (Amazon PPC), and earned media (Amazon SEO). The main tasks for Amazon marketing services are to implement strategies for listing content, product keyword optimization, images, and videos….

Read the full article

Creative

AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

The American Marketing Association of Boston recently interviewed Overdrive CEO, Harry J Gold for their podcast, Talking Marketing. Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is…

Read the full article

Analytics

6 Google Analytics KPIs CMOs Should Track

by Jessica O'Brien April 27, 2021

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of digital marketing KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs…

Read the full article

Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

Read the full article

Analytics

Google Analytics 4

by Jeff Selig March 16, 2021

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather. The release of GA4 means that Google is expecting cookie tracking to end…

Read the full article

Newer Posts Older Posts