Driving Forward > Digital Marketing Blog

Six of Ten Wealthy Online Consumers Participate in Social Networks

The number of wealthy* online consumers involved in social networking activities has dramatically increased from 27% in 2007 to 60% in 2008. At the same time, the number of over-55-year-old wealthy consumers in social networks jumped 5x from 9.8% to 49%.
*”Wealthy” was defined in this study as an average income of $287K and average net worth of $2.1 million

Source: MarketingCharts, The Luxury Institute, 2008.

search social app

The Miracle Of Findability

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online…

Read the full article

Dev Tool:

Request: blog/six-of-ten-wealthy-online-consumers-participate-in-social-networks
Matched Rewrite Rule: blog/([^/]+)/?$
Matched Rewrite Query: post_type=post&name=six-of-ten-wealthy-online-consumers-participate-in-social-networks
Loaded Template: single.php