From Facebook to Twitter to blogs, social media marketing is quickly becoming the go-to solution for many businesses as a cost-effective and successful direct marketing and branding tool. Online marketing expert Harry Gold will explore the corporate social media marketing boom and how companies can effectively wade the online marketing waters at the New England Direct Marketing Association (NEDMA) 2009 Annual Conference.
Gold is the leader of Boston-based online marketing agency Overdrive Interactive, the masterminds behind several online marketing programs for clients such as Harley-Davidson, John Hancock, EMC, Dow Jones and The Princeton Review. Drawing on his experience from developing these channels, Gold will address the importance and complexities of creating brand awareness in today’s economy and web environment.
Gold’s full day “Search Engine, Blog, and Social Media Marketing” NEDMA workshop on May 6th is geared towards marketing professionals looking to familiarize themselves with and understand the latest online techniques to help stay in the forefront of their industries. Gold’s shorter, one hour session “Social Media is about Socializing” NEDMA seminar is on May 7th and provides a great introduction to social media for companies looking for an edge in the space.
At the NEDMA conference, Gold will also discuss how social media marketing technologies can help lead to new business opportunities and partnerships, build a fan base, and create a direct business-consumer relationship by saturating the virtual play space.
“The businesses that are growing in this financial climate are incorporating social media elements into their interactive marketing strategies,” says Gold. “If executed correctly, social media marketing can make both a measurable impact with leads and revenue as well as build brand loyalty over time.”
To help spark conversation about the growing social media landscape, Overdrive Interactive created and released a social media map that contains live links in the PDF. To download the map, visit www.ovrdrv.com/social-media-map.
NEDMA is one of the oldest and most well respected regional direct marketing associations providing networking and educational opportunities to marketing professionals. This year’s conference is held May 6-7, 2009 at Bentley University in Waltham, Mass. To learn how you register, please visit http://www.nedma.com/annual-conference/conference-overview.asp.
About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/.
About New England Direct Marketing Association (NEDMA)
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. NEDMA sponsors an extensive series of events, including business/dinner meetings with forums and networking immediately preceding the meetings. For more information, please visit http://www.nedma.com/.