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Overdrive Interactive Releases New Guide, “10 Ways Your Brand Can Stand Out on Twitter”

Created for organizations who want to build their brands on Twitter, this guide will help you to boost your levels of engagement, reach and community size.

This social media marketing guide will show you:

  • How to gain Twitter users’ trust, support and loyalty
  • Secrets for transforming followers into prospects, customers and brand advocates
  • Methods for successfully injecting your brand into existing Twitter conversations
  • Ways to stand out among your competition and capture the attention of your target audience
  • Real examples of Twitter best practices in action from brands you know

Download the guide now at:


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Based on an article written by Overdrive’s Director of Social Media, Bob Cargill, that originally appeared on ClickZ, the guide is filled with the wisdom of a seasoned digital marketer. Said Cargill, “Given how much time I spend on Twitter promoting our clients brands, I also have plenty of opportunities to see how other brands use this social channel to win over their constituencies. This guide is a consolidation of some of my more compelling observations.”

Examples from the guide include:

  • DiGiorno Pizza newsjacking Super Bowl XLVIII game play to the tune of 17,000+ retweets
  • Charmin reaching out to Metamucil with a touching Valentine’s Day Twitter card
  • Taco Bell joking about the restaurant chain’s popularity
  • And much more

Download the free PDF at:


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