I had the distinct pleasure of participating on a panel at Search Engine Strategies this week. The topic was “Where Are You Spending Your Clients’ Money?” What really stood out was just how parallel the points of view were for all five panelists, representing agency media buyers from shops both large and small.
Panelists were charged with coming up with presentations about what’s working and where they’ll recommend their clients spend their media budgets. In the nick of time, I was blessed when William Blair and Company’s “Interactive Marketing Survey” fell in my lap. I used it as the statistical portion of my presentation, then compared our spending plans with report findings.
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