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Blogs Can Ease Customer Communication

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Readership has grown and so has consumer trust.

A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership

Note: n=2,210; in the past 12 months

Blog readers are also becoming increasingly influenced with their purchase decisions, and taking more action after viewing an ad on a blog.

Note: n=122

Source: eMarketer, December 30 2008

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