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Blogs Can Ease Customer Communication

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Readership has grown and so has consumer trust.

A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership

Note: n=2,210; in the past 12 months

Blog readers are also becoming increasingly influenced with their purchase decisions, and taking more action after viewing an ad on a blog.

Note: n=122

Source: eMarketer, December 30 2008

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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