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Boomers Ready for Digital Convergence

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According to a report, Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online population and one-third of Web traffic on an average day.

The number of boomers who are actually using the Internet is increasing. For example, 77% of boomers surveyed in September 2009 recalled using the Internet at some point in their lives, compared to 71% in November 2008.

Lisa E. Phillips, a senior analyst for eMarketer, notes how baby boomers eagerly adopted new technologies of their generation and are now carrying that adaptability to this current day. Fifty-nine percent of boomers are willing to connect their TVs to a PC, compared to only 40% in 2006.

Source: eMarketer; January 20, 2010

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Standing Out From the Crowd – Owned Images In Search

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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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