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Can Twitter Users Predict the Outcome of the Oscars?


According to input provided by Twitter users that was released by Waggener Edstron Worldwide, the conversations around Ocscar nominated films could help predict the winners. According to the analysis of the conversations around the films, the “Hurt Locker” seems to be viewed by Twitter users as the more likely winner.

How is this determined? Sentiments were analyzed and since tweets surrounding “Avatar” often mentioned the budget and sales, while those surrounding “The Hurt Locker” tended to mention plot, acting and the direction of the movie. Another aspect that helped in prodicting “The Hurt Locker” as a top Oscar contender is the fact that users who mention the film had an average of 220 followers, while users who mentioned “Avatar” averaged about 110 followers.

Could the wisdom of the crowd be any indication of the Best Picture winner? We’ll have to wait until Sunday to find out.

Source: Marketing Charts, March 4, 2010

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

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