Content Marketing Specialist

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

Overdrive is seeking a Content Marketing Specialist who wants to work for global brands, applying their talents to projects that span the entire digital spectrum. We are seeking a journalistically minded and deadline-oriented communicator that will be responsible for developing news and feature stories, usable knowledge research-to-practice pieces, announcements, and profiles for our clients online communications channels.
The ideal candidate must have a deep understanding of building digital media campaigns in social platforms and must be experienced in leveraging Facebook, Twitter, LinkedIn, Blogs, YouTube, and other technologies as part of a digital marketing mix.

All interested candidates should be excellent writers and reporters, with the ability to source, pitch, and frame stories that highlight the impact, value, and innovations. This candidate should also have a strong work ethic and a contagiously positive attitude. Having SEO knowledge and basic understanding of website software is a plus.

Responsibilities include but are not limited to the following

  • Create compelling content across a variety of channels, aligning with the mission and editorial needs of our clients
  • Develop shareable social media assets for our clients
  • Think about the elements of your stories: how they deploy on web pages, in social media, and how they might better reach audiences
  • Develop an understanding of the metrics that demonstrate success across the various platforms
  • Develop at least an entry-level familiarity with Google Analytics and other measurement systems
  • Find and edit high-quality, compelling images (staff-generated or stock) to accompany text-based stories
  • Copyedit and proofread the work of colleagues as necessary
  • Keep an eye on trends to take advantage of new opportunities in social media
  • Present ideas to senior members of the agency

Requirements

  • Bachelor’s degree in journalism or relevant course work and 1+ years in content development/social media brand management
  • Proficient in ‘Adobe Creative Suite’
  • Writing experience, an eye for detail and excellent proofreading abilities
  • Proven talent and consistent conceptual thinking
  • Familiarity with digital publishing environments and awareness of how content management systems work
  • Strong organizational skills
  • Must be able to manage multiple time-sensitive tasks simultaneously
  • Strong initiative, be able to work both independently and as a member of a team
  • Advanced knowledge of a variety of contemporary digital-journalistic tools
  • Experience with consumer and B2B audiences
  • Proven project management skills and superior communication skills
  • Solid presentation skills and the ability to sell your work to other members of the team
  • Experience managing social media for like brands
  • Prior agency experience preferred
  • Knowledge of Google Analytics
  • Excellent attention to detail
  • Self-motivated to explore new technologies and programs

Application Requirements

  • Resume with cover letter in Word format
  • Salary history/requirements
  • Relevant References

Benefits

  • Health and Dental insurance
  • 401(k) retirement plan with company matching contribution
  • Paid vacation and holidays
  • Long term disability
  • Life insurance
  • Accidental death insurance
  • Industry training
  • Flexible spending accounts
  • Vision care discounts
  • Free healthy snacks
  • Fun parties and office culture

Please include salary requirements with all responses. No phone calls please. EOE.