Director of Marketing & Business Development

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more?

General Description
This highly motivated individual will report directly to the CEO. The Director of Marketing & Business Development is responsible for providing strategic leadership, direction and execution in an effort to grow Overdrive’s revenues and profitability through the acquisition of new accounts and growth of current accounts. In addition to lead prospecting, the Director of Marketing & Business Development will work with Overdrives account team to retain accounts and identify strategic growth opportunities while, providing direction, insight and support in an effort to grow those accounts.

Responsibilities

  • Networking and prospecting for new leads and clients
  • Upselling current clients
  • Qualifying and selling to incoming Overdrive leads
  • Setting up meetings and presentations
  • Concept development and research for pitches and proposals
  • Documenting of proposals and contracts
  • Nurturing leads and closing sales
  • Implementing accounts and encouraging growth of those accounts
  • Relationship management of accounts

Required Competencies

  • Proven ability to drive the sales process from strategy to close
  • Strong acumen in the digital marketing arena including SEO/SEM digital media, web development and email marketing
  • Self-motivated, enthusiastic and analytical
  • Excellent written and oral communication skills

Qualifications

  • BA/BS degree in related field
  • 5+ years experience in digital marketing
  • Experience with nurturing and prospecting for new leads and clients
  • Effective written and verbal communication
  • Ability to drive the sales process from strategy to close
  • US Citizen or Green Card holder

Benefits

  • Health and Dental insurance
  • 401(k) retirement plan with company matching contribution
  • Paid vacation and holidays
  • Long term disability
  • Life insurance
  • Accidental death insurance
  • Industry training
  • Flexible spending accounts
  • Vision care discounts
  • Free healthy snacks
  • Fun parties and office culture

Please include salary requirements with all responses. No phone calls please. EOE.