Paid Media Specialist

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

Paid Media Specialist

Overdrive is seeking candidates for the position of Paid Media Specialist. The applicant should have 2 years of experience with paid search programs (Google AdWords, AdCenter…). The Paid Media Specialist will be responsible for planning, implementing, analyzing and optimizing our paid search marketing campaigns using Overdrive’s suite of campaign management and tracking tools. Candidate must be energetic and ready to learn in a fast-paced high-growth environment.

About You

  • Working knowledge of Programmatic Display and Paid Social platforms
  • Client facing
  • Campaign management

Job Responsibilities

  • Plan, implement, manage, analyze and optimize paid media marketing campaigns (Google, Facebook, LinkedIn, Reddit, Display, DOOH …)
  • Compile and document campaign analysis, performance reports and measure ROI for assigned clients
  • Proactively learn about media behaviors, technology, news and strategies and present key developments and discoveries with the other team members via internal and external communications
  • Work directly with account managers and clients in deploying paid media strategy
  • Develop a close working relationship with partners and technology suppliers to find executable solutions for clients
  • Create internal and external points of view and case studies for clients
  • Liaise with other channels to ensure a cohesive approach is taken to achieve client goals

Requirements

  • We ideally need someone who can step in and run accounts immediately, so our preference will be someone with at least 2-3 yrs. experience, ideally with management experience of one or more platforms
  • Ensures Paid Media campaigns are managed effectively to achieve expected performance targets
  • Monitor and optimizes Paid Media campaign implementations
  • Fluency with Microsoft Excel (Pivots, Vlookups), Powerpoint, Google Editor, Doubleclick, Google tag manager, and various media planning tools
  • Ability to manipulate and create digestible insights from large data sets
  • Uncompromising attention to detail and ability to set and meet deadlines

Benefits

  • Health and Dental insurance
  • 401(k) retirement plan with company matching contribution
  • Paid vacation and holidays
  • Long term disability
  • Life insurance
  • Accidental death insurance
  • Industry training
  • Flexible spending accounts
  • Vision care discounts
  • Free healthy snacks
  • Fun parties and office culture

Please include salary requirements with all responses. No phone calls please. EOE.