Senior Marketing Analyst

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Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

The Associate Director of Paid Media is a mixed client-facing and internal role dedicated to providing Paid Media services and the development and advancement of the Overdrive Paid Media team. Reporting to VP of Paid Media, the Associate Director of Paid Media will be responsible for innovation and strategy growth while managing a portfolio of top-tier clients.

Requirements:

  • Proficient with Google Campaign Manager // DoubleClick
  • 4+ years of hands-on experience running paid social (LinkedIn, Facebook & Instagram) or paid search (Google Ads platforms – Search, Display, YouTube) or Display media with a focus on demand generation programs
  • Experience managing a minimum monthly budget of $100k+
  • Excellent client-facing and internal communication skills
  • Have a clear and technical knowledge of the ad tech/programmatic landscape
  • Ability to manage one or more marketers and adept at managing your own responsibilities remote or in-person
  • Must have a creative mindset and the ability to visualize results and provide creative direction to drive conversion
  • Advanced Excel/Google Sheets and Google Campaign Manager knowledge
  • Results oriented and able to work under pressure and tight deadlines
  • Always thinking what the next A/B test should be via data-driven analysis
  • Ability to multi-task and thrive in the face of steep goals and deadlines
  • Experience across diverse digital channels, including overseeing or working with paid social, programmatic media and/or CTV/OTT
  • Ability to collaborate and, above all puts the client’s best interest first

Responsibilities:

  • Compile and document campaign analysis, performance reports and measure ROI
  • When necessary, assist in Manage Traffic and ad operations
  • Develop strategic media plans, development of media strategy and recommendations
  • Assist in billing reconciliation
  • Learning and contribute to evolve Overdrive paid display media best practices.
  • Stay up-to-date of new behaviors, technology, news, strategies, and share any key learning with team members

Benefits

  • Health and Dental insurance
  • 401(k) retirement plan with company matching contribution
  • Flexible spending accounts including: commuter and child care benefits
  • Vision care discounts
  • Paid vacation and holidays
  • Competitive salary
  • Employee referral bonus
  • Long term disability
  • Life insurance
  • Accidental death insurance
  • Industry training
  • Free healthy snacks, coffee and teas
  • Contemporary open-loft office space
  • Fun parties and office culture

Please include salary requirements with all responses. No phone calls please. EOE.

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