Integrated Digital Marketing

Summary

Akamai came to Overdrive to both unify their digital marketing efforts so various components work together at all prospecting customer touch points and significantly improve the performance of their online lead generation programs.

  • Paid Search Management (SEM)
  • Social Media Marketing
  • Conversion Optimization
  • Search Engine Optimization (SEO)
  • Facebook and Twitter Advertising
  • Display
  • Social Contests
  • Dashboarding and Analytics

Paid Search and Retargeting

Overdrive restructured Akamai’s Paid Search program and coupled that with Paid Search landing pages optimized for conversion. Conversion rate and ROI significantly increased.

Paid Social Media Marketing

Overdrive complemented organic social publishing with paid social advertising.

Landing Page Conversion Optimization

Overdrive constantly runs landing page testing to ensure we continue to optimize campaign performance. From this one image test, which features the asset received after filling out the form, conversion rate increased 51%.

White Hat SEO

Overdrive assessed Akamai’s online natural search presence for all major search engines, using our findings to improve Akamai’s search rankings, natural site traffic, and lead flow.

  • Code compliance
  • XML sitemap
  • Meta Tag Development
  • Content Development
  • Training
  • Social Media Integration
  • Interlinking
  • Call to Action Integration
  • Constant Keyword Level Rank and Competitive Tracking

Social Media Marketing and Community Management

Overdrive helped Akamai unify Social channels into a single communication engagement platform.

Content Development and Moderation

Engagement Tracking

Overdrive’s use of SocialEye platform allowed Social Media managers to gain insight into what received engagement in Akamai community

Social Contest: #KickingandStreaming

Social community was engaged in contests and crowdsourcing promotion around the Word Cup.

Unified Tracking, Reporting, and Optimization

Overdrive employed end to end data collection and dashboarding in order to quickly both minimize waste and effectively identify successful channels and tactics for rapid ROI optimization

Measured Success