Integrated Digital Marketing

Summary

Attunity came to Overdrive with the goal of dramatically increasing marketing-qualified leads and website visits for North America and EMEA regions. In response, Overdrive did a complete rebuild of the Attunity marketing infrastructure including a site overhaul, end-to-end and ongoing SEO, and ABM centric display programs.

  • Marketing Plan Development
  • Website Development
  • White Hat SEO
  • Paid Search
  • Display & Remarketing
  • Marketing Stack Integration
  • Unified Dashboard & Analytics

Marketing Plan Development

Overdrive produced an integrated marketing plan to converge all aspects of digital marketing, increase lead volume, and facilitate lead quality feedback from the sales team.

Digital Transformation Trainings

  • Search Engines 101
  • SEO Content Development
  • Blended/Universal Search
  • Social Media and Search
  • Google Analytics
  • BrightEdge 101

Website Development

Overdrive designed and built a new website that drives larger conversion volume and allows plug-and play flexibility for the marketing team to make edits and updates.

White Hat SEO

  • Code Compliance
  • XML Sitemap
  • Meta Tag Development
  • Content Development
  • Training
  • Social Media Integration
  • Interlinking
  • Call-to-Action Integration
  • Constant Keyword Level Rank and Competitive Tracking

Paid Search

Overdrive restructured the paid search account and developed new ads and keywords to focus budget on keywords delivering free trial downloads.

Display and Remarketing

Overdrive built out several remarketing and display acquisition campaigns that helped drive leads and meet CPA goals.

Marketing Stack Integration

Overdrive worked with Attunity to integrate all digital programs with the existing marketing stack to facilitate flawless closed-loop ROI tracking and customer experience personalization.

Dashboard and Analytics

Overdrive created custom dashboards and analytics reports in order to ensure maximum insight into how marketing initiatives were driving leads, sales, and revenue for Attunity.

Measured Success