Integrated Website Development

Summary

Overdrive was engaged to build a brand new, responsive, SEO friendly, high-converting website for Engine, and to built a system to replace outdated back end databases and customer portal tools.

Expert Engine is a resource for Businesses and Law firms seeking verified expert witnesses, expert consultants, and expert researchers. They have a database of over 30,000 verified experts that is constantly growing and evolving to meet client needs.

Information Architecture

Overdrive developed a completely new information architecture that provides a clear and easy path for users to search the expert database and submit a project request.

Experts were also organized by new “disciplines” that overdrive developed. These disciplines not only aid in categorization, but provide great SEO content that was lacking on the old site.

UX Design

Overdrive focused on a clean and modern UX design philosophy that puts expert search functionality and calls to action in highly prominent positions on key pages.

Pages and Features

  • Highly Searchable
  • Mobile friendly
  • SEO optimized
  • Browsable database of thousands of experts
  • Back-end customer portal
  • Back-end internal project and expert management tools

Website Traffic Preservation and 301 Mapping

Individual expert profiles had built up SEO rankings for very specific keywords relating to their expertise. This made it vital to deploy a surgical redirect strategy to preserve rankings while all expert profiles moved to new URLs.

Expert & Business Portal

  • Exert signup
  • Expert profiles
  • Expert newsletter
  • Expert FAQ
  • Invoicing management
  • Internal expert search
  • Internal project management

Organic Search Engine Optimization

  • Target keyword selection
  • Meta Data
  • Header Tags
  • Keyword Usage
  • New optimized content
  • Sitemaps
  • Redirect strategy

Conversion Optimization

Success!