GE Centricity Advance Lead Gen Campaign

GE Healthcare came to Overdrive to open and widen their online lead generation channel for their Centricity Advance Product line.

In response Overdrive launched a highly targeted and consumer oriented campaign utilizing paid search, search engine optimization and online display to promote their webinar series and drive product quote requests.


  • Paid Search Marketing
  • High Conversion Landing Page Design
  • Retargeting Display Banners
  • Search Engine Optimization
  • Content Development
  • Webinars

Paid Search Marketing and Landing Pages

In addition to new paid search ads, Overdrive developed new, high-performing conversion pages as a core part of managing the paid search campaign.


Online Display and Landing Pages

Overdrive developed new ad creative, including retargeting display banners, that drove users to high-performing conversion pages.

Search Engine Optimization

Overdrive also deployed a content-driven SEO strategy to increase highly relevant search traffic from both branded and non-branded terms which were important to the client.



Overdrive Interactive is an award-winning digital marketing agency that helps leading companies compete and win in the online space. Founded in 2001, the agency has developed into an integrated digital shop that delivers brand building, customer acquisition and lead generation programs utilizing search marketing, social media marketing, online media buying, analytics and world class creative services.

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