Lead Generation Campaign
GE Healthcare came to Overdrive to open and widen their online lead generation channel for their Centricity Advance Product line.
In response, Overdrive launched a highly targeted and consumer-oriented campaign utilizing paid search, search engine optimization, and online display to promote its webinar series and drive product quote requests.
- Paid Search Marketing
- High Conversion Landing Page Design
- Retargeting Display Banners
- Search Engine Optimization
- Content Development
Paid Search Marketing and Landing Pages
In addition to new paid search ads, Overdrive developed a new, high-performing conversion pages as a core part of managing the paid search campaign.
Online Display and Landing Pages
Overdrive developed new ad creative, including retargeting display banners, that drove users to high-performing conversion pages.
Search Engine Optimization
Overdrive also deployed a content-driven SEO strategy to increase highly relevant search traffic from both branded and non-branded terms that were important to the client.