Lead Generation Campaign

Summary

GE Healthcare came to Overdrive to open and widen their online lead generation channel for their Centricity Advance Product line.

In response, Overdrive launched a highly targeted and consumer-oriented campaign utilizing paid search, search engine optimization, and online display to promote their webinar series and drive product quote requests.

  • Paid Search Marketing
  • High Conversion Landing Page Design
  • Retargeting Display Banners
  • Search Engine Optimization
  • Content Development
  • Webinars

Paid Search Marketing and Landing Pages

In addition to new paid search ads, Overdrive developed new, high-performing conversion pages as a core part of managing the paid search campaign.

Online Display and Landing Pages

Overdrive developed new ad creative, including retargeting display banners, that drove users to high-performing conversion pages.

Search Engine Optimization

Overdrive also deployed a content-driven SEO strategy to increase highly relevant search traffic from both branded and non-branded terms that were important to the client.

Results