GE Centricity Advance Lead Gen Campaign

GE Healthcare came to Overdrive to open and widen their online lead generation channel for their Centricity Advance Product line.

In response Overdrive launched a highly targeted and consumer oriented campaign utilizing paid search, search engine optimization and online display to promote their webinar series and drive product quote requests.


  • Paid Search Marketing
  • High Conversion Landing Page Design
  • Retargeting Display Banners
  • Search Engine Optimization
  • Content Development
  • Webinars

Paid Search Marketing and Landing Pages

In addition to new paid search ads, Overdrive developed new, high-performing conversion pages as a core part of managing the paid search campaign.


Online Display and Landing Pages

Overdrive developed new ad creative, including retargeting display banners, that drove users to high-performing conversion pages.

Search Engine Optimization

Overdrive also deployed a content-driven SEO strategy to increase highly relevant search traffic from both branded and non-branded terms which were important to the client.