MathWorks Integrated Digital Campaign
MathWorks came to Overdrive to help them increase brand and product awareness around their MATLAB and Simulink products such as Arduino and Raspberry Pi, as well as their other low-cost hardware offerings, with existing industry and faculty engineer users.
- Paid Search Management
- Online Display
- Email Marketing
- Landing Pages
Paid Search Management
Overdrive restructured Mathwork’s paid search initiatives in order to target and focus on current users of their MATLAB and Simulink products.
Overdrive deployed messaging and creative to speak directly to current product users.
Overdrive deployed new ad creative, including retargeting display banners, that drove users to high-performing conversion pages.
Overdrive deployed an email marketing campaign for Mathworks that integrated seamlessly with their Salesforce database and email marketing solution.
Targeted Landing Pages
By connecting user interest in different product board types, Overdrive was able to construct landing pages with strong and clear calls to action that engaged target users and facilitated the download of specific hardware support packages.
Conversion rates and download volumes improved substantially