Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics…
Throughout the holidays, businesses saw an inflation in online sales as consumers made online shopping their priority. As the holiday season has ended, it seems that online spending has not; users are willing to pay to download or access their…
So, first some quick words on the brilliance of Groupon and then an exploration of its revenue model. What a deal for the advertiser, right? They pay nothing up front, Groupon pays them from the proceeds of the sale, they…
We’ve all received a gift that we were less than excited to receive. Whether it was the pair of jean overalls that were ten years too late, or something a little better fit for you when the latest Power Rangers…
It came as quite the shock when Groupon turned down the reported $6 billion deal with Google. From an outsider’s perspective, this seemed like the deal of a lifetime – one that would be prosperous and beneficial for both parties…
Groupon being the largest group buying service, has become the clear target for the internet head honcho: Google. To date, this would be the biggest acquisition for Google not just from a business perspective, but also by flashing a hefty…
ComScore recently released it’s Digital Year in Review. Here are some interesting and applicable statistics: E-commerce is down by 2%, marking the first year that the category showed negative growth The number of unique searchers increased by 6% Facebook and…
When a consumer visits an e-commerce website nowadays, it is nearly impossible to ignore reccomendations that have been provided by the site. These reccomendations suggest other items that the consumer may be interested in, based on shopping history and stored…
A comScore report shows that holiday sales increased by 4% in 2009, from approximately $28 billion in 2009 to $29.1 billion. Though eMarketer originally predicted a slightly higher percentage increase, the numbers are an improvement over the decline in sales…
