Driving Forward > Digital Marketing Blog

Cheetos and Google Earth partner for Halloween fun


Cheetos TPed Overdrive
Cheetos TPed Overdrive

Instead of selling the product’s taste or calorie count, for the past few years Cheetos has been working to associate their brand with fun pranks.  One recent ad campaign tried to get people to toss a handful of the orange-colored snacks into a dryer containing a friend’s all-white wash.

This Halloween, the Pepsi-Cola owned brand is going for virtual fun by inviting users to target homes, office buildings, or famous landmarks for a good old fashioned TP-ing delivered by brand spokesperson Chester Cheetah.  Go to their website https://www.project-tp.com and enter an address to target.  Cheetos has teamed up with Google Earth and Google Streetview to provide the images used on the site.  Once you confirm the target, an animation featuring Chester in a helicopter “flies” to the destination and drops a load of toilet paper onto the target.  A few seconds later, you’ll see a StreetView image of the target draped with toilet paper.  (The photo in this post is the Overdrive office suitably draped in TP.)  And they haven’t forgotten the social sharing element for this campaign – you can post a link to the photo to Facebook, Twitter, Google+ or email it to friends.

So – this all seems like fun but is it actually working?  Sales figures seem to indicate the Cheetos brand is doing something right.  This single brand accounts for a whopping 68% of all cheese snack sales.  And, during the past year, Cheetos sales increased by 5.2% while the increase for their category segment was only 1.1%.



How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: cheetos-and-google-earth-partner-for-halloween-fun
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=cheetos-and-google-earth-partner-for-halloween-fun&page=
Loaded Template: single.php