Driving Forward > Digital Marketing Blog

Posting on Your Blog vs. Medium and LinkedIn Pulse

By

blog syndication

Posting on the Blog vs. Medium and LinkedIn Pulse

Smart marketers understand the importance of content marketing and promotion in an age where “users on WordPress produce about 91.8 million new posts each month” (source). Content marketing can get expensive if you consider the cost of freelance writers, graphic designers, developers, hosting, and the tradeoff of investing in other marketing programs. Thankfully, marketers can promote and increase their content’s reach through syndication on established social platforms, such as Medium and LinkedIn Pulse


 Recommendations

  • Do not syndicate all your blog posts on Medium or LinkedIn Pulse.
  • Change the tone of voice of the article to match the platform’s audience.
  • Put the copy in layman’s term. Since Medium has a broader audience, they might not understand industry terms that your target demographic understands when reading the blog article on your website.
  • Do not share the entire article on Medium and LinkedIn; link to the original source on your website.
  • Consider posting your most popular blog posts to Medium and LinkedIn.

Advantages of Blog Syndication

  • Increases visibility and more social shares of a blog post since the platform is a social platform versus a corporate blog.
  • Introduces your brand and content to a wider audience.

Disadvantages of Blog Syndication

  • Campaign Tagging and Remarketing
    • Since the article is not hosted on your site, you cannot add tracking campaign parameters on your post on Medium or LinkedIn if the post receives a lot of views.
  • User Experience and Branding
    • If a person enjoys the article on Medium or LinkedIn, they will remember that positive experience on these websites instead of your website.
  • Conversions and Lead Quality
    • There are fewer opportunities for conversion with only a call-to-action in text form. Since Medium has a broader audience, you won’t receive as many marketing qualified leads (MQLs)
  • SEO Rankings and User Engagement Signals
    • Since Medium and LinkedIn have more domain authority than your website, your blog post has a better chance of ranking for keywords from these domains.
    • Any positive engagement metrics that happen on Medium.com or LinkedIn.com will stay there since they are their separate domains.
  • Layout and Formatting
    • You cannot include a custom layout or a call-to-action button on your blog post on Medium or LinkedIn.

Marketing

NEDMA Annual Conference 2019 Recap Part 2

By

The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: content-syndication-medium-linkedin
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=content-syndication-medium-linkedin&page=
Loaded Template: single.php