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Coupon Sites Grow at a Fast Clip

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With a recession on our hands, shoppers have been trying to cut prices- and one way of doing that is going onto the Internet to find coupons. The chart below shows the top 10 Website categories among US Internet users. Coupons had the highest change with 32% growth.


In October 2008, a study showed that 87% of women respondents said they would let their friends know general information about a sale/promotion seen. With the economy as it is now, the lowest percentage was still weighing the scale with 65% of females polled that they would share with friends about online coupon deals.

Source: eMarketer, February 18 2009

E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

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NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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E-Commerce

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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