Driving Forward > Digital Marketing Blog

Coupons Increase E-Mail Open Rate


According to a recent eMarketer article “coupons are cool.” Though consumers have always sought out deals online, the recession has caused them to continue spendthrift ways.

Studies by Experian have shown that consumers are more likely to open an e-mail if it includes a coupon. Coupon e-mails had open rates of 24% to 25%, while non-coupon campaigns only had open rates of about 16% to 18%.

Furthermore, higher open rates translated into higher click rates; e-mails containing coupons have a click-through rate of about 4%.

Experian estimates nearly two-thirds of households use online coupons – almost a 46% growth in the past three years.

Source: eMarketer; Thursday, November 19, 2009

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   


5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   


Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: coupons-increase-e-mail-open-rate
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=coupons-increase-e-mail-open-rate&page=
Loaded Template: single.php