Crafting the Customer Journey

Today, in order to be a great marketer, one must truly be able to visualize a full customer journey and experience from the customer’s point of view in an end-to-end way and then, you need to make it happen! You need to understand how all the media, marketing stack components and action oriented creative of modern marketing fits together.
Share This

This session will help you to instantly do just that! In this session you will learn to:

  • Plot out a customer journey and its marketing tech stack components
  • Optimize those components for performance and ROI
  • Strike emotional chords so prospects pay attention
  • Focus creative on conversion and engagement so prospects take action
  • React to prospects behavior and data with telemarketing, marketing automation and personalization
  • Measure what works and doesn’t work

Download Now