Cyber Monday Marketing Steals and Deals
“Shop online for best Cyber Monday Deals. Sales and Specials.”
The average order value during Cyber Monday was $124 in 2014
41.2% of all Cyber Monday purchases come from mobile
$2.68 Billion total amount spent in 2014
Every US internet user today is frenetically trying to find the best purchases and jam them into a single cart for Cyber Monday. I too am looking for a deal.
So, there I was on Facebook when a Social Paid Ad popped into my view from Amazon. As you can see in the images below, Amazon showed me a great science logic kit for over $55 as their Cyber Monday offer.
Having seen this product before, I knew it could be bought for almost half the price, as you can see in the screen shot below. Not all sales are created equal for Cyber Monday. Caveat Emptor Cyber Monday purchasers.
What Your Competition Is Doing In Digital
- 1 in 3 retailers dedicate 31-50% of their total online marketing budget to holiday efforts.
- US retail e-Commerce will grow 16.6 % this holiday (up from a 15.3% increase in 2014).
- 86% of retailers expect their 2015 online holiday sales to increase.
- 38% of marketers do not use personalization in their marketing efforts.
- 98% of companies aren’t set up to identify, deliver on, and measure moments of intent in the purchase journey.
- 49% of e-Commerce marketers will have created and launched a holiday marketing campaign before Halloween.
- 2/3 of marketers say they’re already planning to hike their spending in social media during Q4.
Cyber Monday and E-Commerce
- U.S. Cyber Monday sales generated $2.3 billion in 2014—up 29% from the year before.
- 28.5% of Cyber Monday traffic came from mobile devices.
- Last year, 13% of online sales on Cyber Monday came from tablets. Those sales had an Average Order Value (AOV) of $121.24.
- Last year, 9% of online sales on Cyber Monday came from mobile phones. Those sales had an AOV of $99.61.
- Online spending from desktop users was up 20% from 2013, with desktop users having an AOV of $128.24.
- Email marketing generated 23.9% of Cyber Monday sales in 2014.
- Transactional emails (order confirmations, abandoned cart reminders, etc.) increased by 48% last year.
- Organic search resulted in 18.5% of online sales during Holiday 2014.
- Paid search drove 16% of sales on Cyber Monday in 2014.
Sources: Custora, Forbes, comSore, IBM
Behavior By Device: Mobile, Tablet and Desktop
- Last year, 53% of those who shopped online used smartphones or tablets (up from 41% in 2013).
- There are an estimated 166.3 million total US mobile shoppers in 2015.
- 1 in 4 orders during 2014 holiday season were from mobile shoppers.
- 11% of online shoppers prefer to buy on tablet or smartphone.
- 80.9% of people who shop on tablets end up buying.
- 44% of online shoppers prefer to buy on a desktop or laptop computer.
- 38% say they will not return to a retailer’s website if it’s not mobile optimized.