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Ad Formats

The format of an ad is dictated by the specifications of the website on which it will run and by the purpose of the marketing. The most common formats include standard, Flash animation, and rich media.

Standard Banners

Standard banners consist of any combination of static or animated imagery and text in a .jpg, .gif, or .png file. This is the most basic format and the one with the lowest file size.

Standard banners click through to a single destination URL and do not offer any other type of viewer interaction. They also serve as a backup banner in case a Flash or a rich-media banner cannot be served. This may occur when the page is viewed on a browser or device that does not support Flash, as is the case with certain tablets, including the iPad and Kindle.

Animated GIF or JPEG Banners

Animated gifs contain multiple frames, or rotations, which create an animation effect. They are looped automatically and typically up to three times.

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