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Page 16 of 73
 

Rich Media

While most banner advertising drives users to a landing page to complete an action or generate a conversion, rich-media banners engage users even if they don't click through to a separate website. The capabilities of a rich-media ad include, but are not limited to:

  • Capturing data
  • Sending Calendar reminders
  • Expanding
  • Delivering coupons
  • Delivering special offers
  • Feeding in data-driven content
  • Housing a game
  • Housing a survey or poll
  • Sending Instant messages or emails
  • Offering content (such as whitepapers, case studies, etc.) for download
  • Playing a music clip
  • Playing a video
  • Providing e-commerce capabilities
  • Sending an e-card or postcard
  • Showing a gallery of images
  • Showing a live feed
  • Showing movie times
  • Showing nearest retail locations
  • Showing weather forecasts
  • Social sharing
  • Widget sharing
  • Other interactive elements
Page 16 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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