Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Expandable Banners

There are a few expandable banners which the IAB calls "rising stars." These provide a more significant presence on a website than standard banners.

Pushdown

A pushdown is an expandable banner located at the top of a webpage that expands downward, covering some of the content of the page, when rolled over or clicked.

When a person first sees the pushdown, it is a small banner–970 x 90 pixels–located at the top of a webpage.

Once someone clicks or rolls over it, the pushdown extends down over some of the content of a page becoming a 970 x 415 pixel banner.

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Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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