Digital Advertising Guide

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Page 8 of 73
 
Sidekick

A sidekick is a medium-size rectangular banner that expands out from the right side of a webpage, covering some of the content of the page, when rolled over or clicked.

When a person first sees the sidekick banner, it looks like a standard 300 x 250 pixel ad unit.

However, once someone clicks or rolls over the banner, it extends diagonally out over the content of a page, becoming a 850 x 700 pixel banner.

Page 8 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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