Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Page Overlays

Page overlays are ad units that appear over the content of a webpage, rendering the rest of the page inactive until the ad is closed. If a viewer chooses to close the page overlay, the original webpage becomes accessible. There is always a "Close" or "x" button, usually in one of the corners, that lets users opt to not engage with the ad. Typically these ads are served when a webpage is accessed from an external link. Page overlays should not to be confused with pop-up or pop-under ads.

In this example, the page overlay ad appears over the original content of the webpage, within the same web browser window. The webpage behind the page overlay is greyed out, rendering its content inactive.

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Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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