Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Page 13 of 73
 
Peelbacks

A peelback is an ad unit that unveils itself across the content of a webpage when clicked on or rolled over, as if the click was turning a page in a book.

In this example, the user is teased with a small portion of the peelback's copy and imagery on the upper right-hand corner of the webpage. Often, the teaser moves slightly to entice viewers to click or roll over it. When the user does click or roll over the teaser, the webpage content peels back, revealing a larger view of the ad behind it.

Page 13 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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