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Pop-Ups

Pop-ups are ad units that open in a new web browser window, in front of the window being viewed. Pop-ups are often considered impolite, as they are more invasive than other display ad units. In fact, many browsers and applications have developed plug-ins to automatically block these ads from serving.

In this example, a pop-up ad has opened in a new web browser window, in front of the webpage being viewed.

Pop-Unders

Pop-unders are ad units that open in a new web browser window, behind the window being viewed. Pop-unders are also considered impolite.

In this example, a pop-under ad has opened in a new web browser window, behind the webpage being viewed. When the window is closed, the user will see the pop-under.

Page 11 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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