Introduction
Ok, so why did we create The Digital Advertising Guide? Because the reality of today's digital advertising is that it's not digital advertising! It's just advertising. No matter who you are, what your title is or what you are selling, you need to understand digital. Why? Because nearly every campaign has online components and destinations.
So what does that mean for all of us who work in advertising and marketing? It means we all have to be digital marketers in order to be great marketers. We all have to have our heads around the terms, technologies and concepts of the online marketing world. Does this mean you have to be a digital designer, developer or engineer? No! But it does mean you have to be conversant in digital media and marketing and speak with digital designers, developers and engineers. You have to understand what is possible and how to articulate what you want done. And after that, you need to know how to measure success.
So that's why we wrote The Digital Advertising Guide. We wrote it to help everyone become not just better online marketers, but better marketers!
Enjoy!
Harry J. Gold
CEO, Overdrive Interactive
Knowledge Center
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