Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Buying Methods

Much like desktop and laptop ads, mobile ad inventory for websites and applications may be purchased through three types of media-distribution vendors: publisher direct, ad networks, and ad exchanges.

Publisher Direct

A publisher is an individual website or organization that manages and disseminates content for public distribution or sale. Buying mobile and tablet inventory directly from publishers allows marketers to negotiate and purchase more premium media real estate, including content integration opportunities, sponsorships, and other unique offerings. Publishers include websites that focus on specific information such as news, entertainment, or sports.

Ad Networks

An ad network is an aggregator or broker of advertising inventory for many publishers. Buying mobile and tablet inventory from ad networks allows marketers to buy ad space from multiple publishers through a single partner. This buying method allows for extended reach and lower pricing. Popular mobile ad networks include:

ADMOBwww.admob.com
MILLENNIAL MEDIAwww.millennialmedia.com
BYYDwww.byyd-tech.com
SMAATOwww.smaato.com
INMOBIwww.inmobi.com
AMOBEEwww.amobee.com
ADMODAwww.admoda.com
MOBILEFUSEwww.mobilefuse.com
BUZZCITYwww.buzzcity.com
VELTIwww.velti.com
MOJIVAwww.mojiva.com

Ad Exchanges

An ad exchange is an open bid marketplace where premium publishers and ad networks sell their remnant and unsold inventory. Buying inventory from an ad exchange allows marketers to expand their reach beyond what ad networks can offer while still allowing them to buy ad space from multiple publishers through a single partner. Ad exchange inventory is sold at market price through an auction model. Popular mobile ad exchanges include:

DATA XUwww.dataxu.com
STRIKEADwww.strikead.com
DSNR MEDIA GROUPwww.dsnrmg.com
OPERAwww.opera.com
CEVAwww.ceva-dsp.com
Page 41 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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