Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
Page 40 of 73

Mobile Rich Media Vendors

There are several vendors that specialize in providing development software for marketers to create mobile rich media banners. Popular mobile rich media vendors include:

CELTRAwww.celtra.com
PHLUANTwww.phluant.com
AMOBEEwww.amobee.com
CRISP MEDIAwww.crispmedia.com
MEDIALETSwww.medialets.com

Measurement & Tracking

Similar to the measurement and tracking of desktop and laptop rich media ads, mobile rich media is able to track rich media engagement metrics, which include:

  • Time spent with the banner
  • Which parts of the banner were most focused on + Number of conversions
  • Number of closes or exits
  • Number of downloads
  • Number of leads captured
  • Number of shares
  • Video/play metrics
  • Survey/polling results
Page 40 of 73

Knowledge Center

Learn. Share. Succeed.

Dev Tool:

Request: dag/mobile-and-tablet/mobile-rich-media-vendors
Matched Rewrite Rule: ^dag/(.*)/?
Matched Rewrite Query: page_id=1383&file=mobile-and-tablet%2Fmobile-rich-media-vendors
Loaded Template: page-dag.php