Digital Advertising Guide

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Mobile Rich Media Vendors

There are several vendors that specialize in providing development software for marketers to create mobile rich media banners. Popular mobile rich media vendors include:

CELTRAwww.celtra.com
PHLUANTwww.phluant.com
AMOBEEwww.amobee.com
CRISP MEDIAwww.crispmedia.com
MEDIALETSwww.medialets.com

Measurement & Tracking

Similar to the measurement and tracking of desktop and laptop rich media ads, mobile rich media is able to track rich media engagement metrics, which include:

  • Time spent with the banner
  • Which parts of the banner were most focused on + Number of conversions
  • Number of closes or exits
  • Number of downloads
  • Number of leads captured
  • Number of shares
  • Video/play metrics
  • Survey/polling results
Page 40 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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