Digital Advertising Guide

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Page 59 of 73
 

Dedicated Emails

A dedicated email is a custom email that is sent to a publisher's list of subscribers. Each dedicated email is entirely devoted to a single marketer. It allows marketers to reach a specific target audience by leveraging a website subscriber base. Dedicated emails contain direct calls to action and multiple links to a landing page.

Dedicated emails are used for longevity in the digital space as they typically remain in the user's inbox for some time, and they can be re-read and forwarded. They are usually purchased at a flat rate or on a per-send basis.

In the example above, the Overdrive dedicated email would be sent out to a publisher's list of subscribers.

Page 59 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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