Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Call Ad Extensions

Call ad extensions are search ads that drive consumers to call a brand directly. Similar to location ad extensions, a phone number is appended to the end, underneath the URL, when served on a desktop or laptop device. When served on a mobile device, a click to call button is appended to the end instead.

In the example above, a call ad extension appears below the search ad, following a Google search query on a mobile device.

Offer Ad Extensions

Offer ad extensions are search ads that have a discount offer or coupon appended to the end, underneath the URL. They are typically used to drive consumers offline and into a nearby store.

Page 53 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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