Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Communication Ad Extensions

Communication ad extensions are search ads that have a one-step form appended to the end, underneath the URL. They allow consumers to sign up for alerts, updates and offers directly at the ad level, without being directed away from their original search query. The form data is captured by Google and delivered directly to the brand. Available entries for the form are email, zip code or name and are followed by a "Privacy" link to inform consumers that their information will be shared with the brand.

In the example above, a communication ad extension, which requests consumers sign up for a newsletter, has been appended to the search ad.

App Ad Extensions

App ad extensions are search ads that have a promotional call-out for a mobile or tablet app, which are appended to the end, underneath the URL. New users are sent directly to the app store to download the app, while existing users may be sent to a specific page within the app to complete a conversion.

Page 55 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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