Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Product Listing Ads (PLAs)

Product listing ads (PLAs) are search ads that have featured products appended to the end, underneath the URL. They are used to highlight products that are already listed under a brand's Google Merchant Center (GMC) account. Since the products featured are specific to the GMC, an advertiser must have an active AdWords and GMC account and be conducting ecommerce on its site.These ad extensions may appear with images of the products or as simple text-based lists.

In the example above, a product listing ad (PLA) with images appears below the search ad, following a Google search query.

Social Ad Extensions

Social ad extensions are search ads that have the number of people that have followed the brand or +1'd in Google+ appended to the end, underneath the URL. Clicking the +1 link adds another fan count to the brand's Google+ page.

In the example above, a social ad extension appears below the search ad, following a Google search query.

Page 54 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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