Digital Advertising Guide

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Ad Extensions

Ad extensions are features that may be appended to the end of a search ad, which allow a brand to promote certain information upfront such as an address, phone number, links to other pages of a website, or a special offer. Different extensions may come and go as the search engines update, test and enhance features. Typically, there is no additional cost to apply ad extensions, but click charges may apply when they are utilized by a user.

Sitelinks Ad Extensions

Sitelinks ad extensions are search ads that have up to four URLs appended to the end. They are used to drive consumers directly to deeper pages of a website.

Location Ad Extensions

Location ad extensions are search ads that have an address and phone number appended to the end, underneath the URL. They are typically used to drive consumers offline and into a nearby store.

In the example above, a location ad extension appears below the search ad, following a Google search query.

Page 52 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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