Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Creative and Ad Unit Reports

Serving banner creative via an ad server also enables marketers to generate reports with accurate campaign metrics for each creative. This allows marketers to accurately assess the performance of various messages and offers. The same can be said for placement size and a host of other elements.

In the sample report above, creative concept B has a significantly higher conversion rate as well as a lower cost-per-action. Therefore, the media manager should reallocate more impressions to Concept B.

In the sample report above, the leaderboard (728x90) and the skyscraper (160x600) generated the highest conversion rates and the lowest cost-per-action. Therefore, the media manager should reallocate more impressions to these better- performing sizes to enhance campaign performance.

Page 67 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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