Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Page 47 of 73
 

LinkedIn

LinkedIn is a social media destination that encourages members to build profiles and expand their professional networks. Member's profiles are virtual resumes. Like Facebook, LinkedIn has a vast collection of registration and volunteered data. As users join groups, participate in discussions, update their resumes, and subscribe to company profiles, data is collected and used for media targeting.

Ad Formats

LinkedIn sells ad inventory for standard IAB banner sizes, which run throughout the site. These banners accommodate standard, Flash, and rich-media content. In addition to these banners, LinkedIn also sells sponsored polls, text ads, InMail messages, sponsored updates, follow company ads and more.

Page 47 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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