Competitor SWOT Analysis

A competitor gap analysis is a strategic tool that identifies areas where your competitors are outperforming you and vice versa. It’s a valuable method for understanding your competitive landscape and identifying opportunities for improvement. 

 

Tips for Conducting Competitor Gap Analysis: 

    1. Identify your main competitors and their unique selling propositions. 
    2. Delve into their strengths and weaknesses, focusing on their product offerings, customer service, and marketing strategies. 
    3. Spot opportunities where your business can shine and outperform competitors. 
    4. Understand potential threats and devise robust strategies to counteract them. 

An SEO Competitor SWOT Analysis in should cover the following questions: 

 

SEO Strengths: 

  1. What are your competitors’ highest-ranking keywords? 
  2. What are your competitors’ highest-ranking assets? 
  3. What pages and/or assets drive the most organic traffic to your competitors’ sites? 
  4. What are your competitors’ best links? 
  5. Where have your competitors seen substantial SEO success? 
  6. What specifically makes your competitor stand apart from others in a good way? 

SEO Weaknesses: 

  1. What are your competitors’ lowest-ranking keywords? 
  2. What are your competitors’ lowest-ranking assets? 
  3. What pages and/or assets drive the lowest amount of organic traffic to your competitors’ sites? 
  4. Do your competitors have bad backlinks or a low-quality link profiles? 
  5. Where have your competitors seen SEO failures? 
  6. What do your competitors do better than others/where are they stronger? 

SEO Opportunities: 

  1. What content could be created that would have a significant impact on target keyword rankings and/or increased organic traffic? 
  2. What areas of the site could use improvement (technical or content-wise) for better performance and user experience? 
  3. Are there any weaknesses that could be easily/quickly resolved (low-hanging fruit)? 
  4. Are there any link sources yet to be tapped into? 
  5. What changes in search engine results (SERPs) can be leveraged for improved performance? 

SEO Threats: 

  1. Who else, specifically, is strong where your competitors are weak? Any new up-and-coming competitors? 
  2. Is there a growing gap between your competitors and others? 
  3. Are there search engine results changes that could impact your competitors’ business negatively (fewer featured snippets, more ads, new features, etc)? 

 

Are you leveraging the power of accurate Competitor SWOT Analysis? Let our experts here at Overdrive help you dive deep into your target market for better SEO results. Click to Contact Us.

This definition is part of the Enterprise SEO Ops Map. Get your PDF map with links here.

Click here to get the Enterprise SEO Ops Map

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